The Urban League of Greater Atlanta mourns the loss of Diane Larché, PR maven and noted community and civic activist

The Urban League of Greater Atlanta joins the civic, business, political, entertainment, faith-based and civil rights communities in deeply mourning the death of Diane Larché, who for more than 15 years brought her media relations talent to the League and increased attention to our mission. Larché died on January 13, 2024, at age 65. We send our heartfelt condolences to her husband Joe and family and the countless people she touched through her contributions to the Metro area.

“I am heartbroken to lose a dear friend and community leader who devoted her life to using her media and leadership talents to advance the causes of women’s rights and the empowerment of the Black community,” said Nancy Flake Johnson, ULGA president and CEO. “Diane was an exemplary media professional, and hard-working ally in the effort to magnify the importance of bringing people together to preserve the civil rights advances we’ve made and to go forward, not backward. Diane has been an integral part of our ULGA family ever since. All of our major events succeeded because of Diane’s tireless promotional efforts.”

A well connected and highly respected public/media relations/marketing professional, Larché owned her own PR agency, Larché Communications, LLC., and also served as president of the National Council of Negro Women, Inc., – Greater Atlanta Section among other roles at the national and regional levels. During her expansive career, she worked on marketing and advertising campaigns for major companies including HBO, Ford, Burger King and more.

She was dedicated to putting her talent to work to “give back” to her community in partnerships with entities that shared her mission, including nonprofits, civic, community, faith-based organizations, Black businesses and government agencies, andher beloved Delta Sigma Theta Sorority, Inc. Atlanta Alumnae chapter and the National Council of Negro Women to name a few.

A memorial service will be held at Ben Hill United Methodist Church at 11 a.m. on Friday, Jan. 19, at 11 a.m. On Thursday, Jan. 18, the Delta Sigma Theta Omega Omega farewell service will be held at 5 p.m. at Murray Brothers Funeral Home.

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